TAPPING OUT IS
ALWAYS ALLOWED


Many people with Down syndrome find it challenging to express personal boundaries or understand those of others, which can sometimes lead to unwanted physical contact.

We figured to combine explaining consent with something that is highly beloved among a big part of this group: wrestling. 
The storyboard (displayed below) we created is a concept for a potential wrestling event intro video; something audiences with Down syndrome usually look forward to when watching a match.

My role: Creative Director
March 2025
Together with: Avalon Verstappen
21GRAMS D&AD brief 





   *Images created with AI*